Reebok Realflex's "larger than life' OOH campaign; Gives Delhi a new landmark

Starting its marketing campaign for its recently launched RealFlex shoes, Reebok surpassed all boundaries of innovation with its OOH campaign. A mammoth 8500 sq ft OOH advertisement spread across the length of the Dhaula Kuan metro station showing multiple shots of the RealFlex shoe taken from different angles is not only jaw dropping but also brilliantly executed.

Speaking on the outdoor campaign, Sajid Shamim, Brand Director- Reebok India said, "At Reebok we have always stressed on innovations, be it with our product offerings or with our marketing campaigns. Our main objective with this OOH campaign was to put forth the USP of the shoe i.e its flexibility. With this hoarding, we wanted to create an impact at a location with maximum visibility, basically reaching out to consumers at a place where he/she least expects us. And by being the first ones to wrap the metro station, I think we've achieved that."

Being one of the largest OOH sites available in Delhi NCR, this hoarding has been grabbing eye balls right from the time it was unveiled. Along with this, the Reeflex hoarding has created unmatchable visibility generating awareness about the latest technology from Reebok.

This high impact hoarding has gone beyond limits of creativity and ensured that maximum Delhites take note of RealFlex as the ultimate training and running shoe. The core messaging of the campaign is the flexibility of the RealFlex shoe which this OOH innovation has successfully highlighted. At the same time, this larger than life hoarding is generating crucial word of mouth publicity.

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