Reels, Now on Facebook App

As short format videos gain popularity, Facebook is looking for new methods to slow it down. The most recent attempt is Facebook Reels, which will allow users to create and share Instagram Reels within the main Facebook app.
Facebook is also allowing Instagram Reels creators to share their Reels on Facebook, where they will be shown alongside the user's Instagram profile name.
It comes as no surprise that the company will expand. Facebook has been experimenting with Reels creation and sharing within Facebook over the past few months, including an experiment with a new Stories/Reels/Rooms stream at the top of user feeds, in a desperate attempt to stem other short video platform's growth.
Facebook hasn't taken the plunge with that format yet, but this latest test is an extension of the Reels material presented on Facebook trials that began in March, with the next step being Reels creation within the Facebook app itself.