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Regional Roles for Ipsos India Senior Honchos

Ipsos India has announced regional roles for two senior honchos. Vidya Sen, Executive Director, Innovation, Ipsos India, will now, in addition to her responsibilities as the Country Head for the Innovation Service Line, play an expanded role stretching across the entire Asia Pacific (APAC) Region for Ipsos Innovation. And Arun Agarwala, IT Director, Ipsos India will take up duties of some of the key markets in the APEC (Asia Pacific Excluding China) region, of Philippines, Indonesia & Vietnam.

Ipsos India is one of the largest and fastest growing markets in the region and is defining key benchmarks for specializations.    

Vidya Sen’s role will now extend to regionally deploying training and ensuring compliance with the Innovation certification program.  In addition, she will support the roll out and adoption of the New Innovation initiatives across the region.  Vidya will also work closely with Alison Harvey, Senior Director, Global Service Line, Innovation, to ensure full global alignment with all initiatives.

“Ipsos is the world’s number one Product Testing Company. Ipsos Innovation has been engaging with clients in providing counsel and carrying out product tests for innumerable categories and brands across FMCG, Durables, Automotive, Healthcare, Personal Care, Telecom among others, helping clients innovate and reinvent in today’s changing world,” said Vidya Sen, Executive Director, Ipsos Innovation, Asia Pacific Region.

“In the pipeline are new improved  tools for Ipsos Innovation,” Sen added.

Ipsos Innovation partners with clients in the end to end requirements on Innovation, ranging from opportunity identification, evaluation, optimization, and launch of their Innovation initiatives with proprietary products for idea screening, concept testing, product testing, full mix testing, pack testing, line optimization, pricing and sales forecasting.

On the other hand, Arun Agarwala, IT Director Ipsos India has taken up additional responsibilities for the key markets of Philippines, Indonesia and Vietnam, with the local IT teams for these markets reporting to him.

“Ipsos aims to strengthen IT service support and IT management in APEC. My remit is to help the countries further increase local IT performance and service quality, including IT services (support and training, knowledge sharing, meet KPIs, resource planning). Support and execute Global IT infrastructure, IT services projects and ensuring IT as an enabler and business partner,” said Agarwala.

Agarwala in his new role reports to Mu Na, IT Director for APEC and China. He joined Ipsos in 2006 in the UK for Ipsos MORI, then moved to Ipsos India in 2011 and was elevated to IT Director in 2014.


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