Relaxo picks Akshay Kumar as brand ambassador for its sporty brand 'SPARX'
In the latest development, Relaxo, India’s leading footwear manufacturer has signed Akshay Kumar as the brand ambassador for SPARX, one of the most stylish and sporty brands in the market today. The brand sign-off, 'Add Sparx to your life' is compelling and conveys a lot about the brand and its connect with the youth of today. The stylish and sporty range of Sparx shoes & sandals is for people who like to live their life on-the-edge; People who do things differently, things that set them apart from the rest.
Speaking on the occasion, Gaurav Dua, Executive Director, Relaxo Footwears Ltd. said “Sparx, in a short span of time, has become an iconic brand amongst the youth. The new brand ambassador for Sparx had to be someone who possessed all these qualities. And who would be better than Akshay Kumar, a man who exudes energy, has an athletic body, is making a comeback as an action hero, depicts attitude & style and last but not the least, adds sparx to his life in everything he does; In short, Akshay Kumar is the SPARX man himself! We are extremely pleased to have him endorse Sparx and we are sure this new association will fortify the connect with people.“
Highlighting the same, Akshay Kumar said “Relaxo is doing extremely well among the masses and it’s great to be doing this commercial because not only the product carries an astonishing style appeal, but also the way this ad has been shot is pretty unconventional. I have absolutely no apprehension about the success of this brand.”
Akshay will now be seen endorsing Sparx footwear in a 40 second TVC shot in Kuala Lumpur City, Malaysia and created by 30 Seconds of Fame. Through this new commercial, Relaxo is showcasing the style, youthfulness and frenzy associated with its trendy brand, Sparx. The film revolves around a girl whose cell phone gets stolen by a rogue on a BMX bike. Akshay along with his friends, standing across the street with a soccer ball, decide to chase the thief; And since they all have their Sparx on, they decide to use their soccer skills to get their hands on him. What ensues is intense street football whilst the consumer witnesses some amazing close shots of the shoes. With some great high adrenaline music to support this fast paced action film, Akshay Kumar will surely show his fans, how to add “SPARX” to their life.
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