Relaxo signs Shahid Kapoor and Shruti Haasan as new brand ambassadors for ‘Flite’

Relaxo Footwears Ltd., India's leading footwear company has signed Bollywood actors Shahid Kapoor and Shruti Haasan as brand ambassadors for its colourful and trendy brand, ‘Flite’. This association will leverage the versatility and youthfulness of both stars, as they represent the underlying brand promise of Flite: ‘Fashion & Style’.

While Flite already enjoys a leadership status, the association with Shahid and Shruti is timed with brand’s next phase of PAN India growth with new products and aggressive retail expansion. As per Brand Trust Report 2016, Flite is nominated as the ‘Most Attractive Footwear Brand’ in India. A modern footwear brand with mass appeal, Flite is leveraging its brand equity and market understanding to expand its offerings. Consumers can choose from different designs and colours to carry a trendy look for semi-formal occasions like shopping spree or hangout.

Speaking on the association, Gaurav Dua, Director, Relaxo Footwears Ltd. said," We are excited to have Shahid and Shruti on board as our new brand ambassadors for Flite. They are youthful and reflect freshness & style, attributes that fit the Brand Persona well.”

Shahid Kapoor is a youth icon and has received various awards & accolades. Recently, he received Best Actor Award (Filmfare) for his phenomenal performance in ‘Udta Punjab’. An active social media user with millions of followers, he is a complete entrepreneur. Shruti is a leading star in Southern Film industry and has a considerable appeal in Hindi speaking markets. She is also an avid music lover and has worked as a playback singer in many movies. Association with these two Brand Ambassadors gives the brand a PAN India connect and appeal.

Bollywood star, Shahid Kapoor said “Flite is comfortable, stylish and trendy. It has everything that today’s youth seek. For me, Flite is a great brand to be associated with. I am happy to be on board”.

Actress, Shruti Haasan said, “Fashion is a form of personal expression for everyone and that is what guides our style choices. Even with footwear, we steer closer to styles that are closest to who we are. Flite footwear embodies a trendy, colourful, stylish and youthful vibe. I am happy to be the face of a brand that has such a vibrant yet real youth connect.”

Flite aims to leverage this popularity to reach out to its target audience in a strategic manner across markets. The new partnership will be supported by a high-octane, multi-media campaign beginning from May 2017. Besides that, the new brand ambassadors will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Flite. The campaign aims 360 degree approach covering the spread in Print / TV / Outdoor / Activations / Online & Retail mediums.