releaseMyAd.com launches matrimonial classified site 'findMyMatch.in'
India provides a unique situation where the parents usually seek out potential matches. They may not necessarily be Internet savvy and diligently rely on and prefer newspaper matrimonials, thus making matrimonials the leading classified Ad category among all major publications. By enabling access to these Ads for millions of internet & mobile users, who may not have access to local newspapers, findMyMatch(FMM) attempts to bridge this online - offline divide & simplifies the process!
FMM uses the valuable content of Matrimonial Ads published offline in newspapers & makes it accessible via its website and by SMS. Through the website, one can also browse profiles and create their own Ads. The SMS platform delivers the latest matches directly to one's mobile phone based on their preference. FMM enables individuals to search through Ads across all locations & directly contact relevant profiles, all within minutes via phone or email. FMM aspires to transform the current newspaper classifieds industry to come to pace with all other online classifieds solutions.
"Previously, India has borne witness to either pure offline solutions ' such as matchmakers & Newspaper Matrimonials OR pure online solutions such as matrimony or dating websites. For such solutions to work, both sets of parents need to be together on the same medium, namely either offline or online. By connecting the offline world with the internet & SMS, FMM is the first true cross platform solution." says Sharad Lunia, Business Head, FMM.