Reliance Entertainment's Big Flicks unveils its latest Ad Campaign for BIGFLIX+
Today's metro generation is not able to see all films in theatres; they don't want to watch the same on TV because of lack of variety and time boundation. There was a clear need gap of a service that can offer users the best in class movie experience on the devices that they are comfortable using ' laptop, mobile or/and tablets. Hence the brief to agency was to establish BIGFLIX+ as a premium movie on demand service, where users of the service can also download blockbuster movies in addition to merely streaming them online.
Commenting on the new campaign, Shreyash Sigtia, Business Head, BigFlicks said, "The basic idea behind the campaign is to instill a thought in the viewer's mind that they can now finally select a movie of their choice and view it wherever & whenever they want to see it. With BIGFLIX +, they can rest assured about the picture quality and enjoy a complete movie experience without the annoying ad breaks, on the device of their choice. This makes BigFlix+ service a Personal Blockbuster Theatre of the viewer.
Executive Creative Director ' Joy Ghoshal
Art Director ' Nisha Gandhi Archarya and Nirav Shah
Director - Parth