Reliance Entertainment's Big Flicks unveils its latest Ad Campaign for BIGFLIX+

BigFlicks a part of Reliance Group's, Digital Entertainment Business today announces the launch of a new Ad Campaign to increase awareness and promote India's first and the only of its kind online Movies on Demand service - BIGFlix+ which lets the user 'Click-Download-Play' over 500 Blockbusters at a subscription fee of Rs 249/ a month across PC, Tablets and Mobiles.

Today's metro generation is not able to see all films in theatres; they don't want to watch the same on TV because of lack of variety and time boundation. There was a clear need gap of a service that can offer users the best in class movie experience on the devices that they are comfortable using ' laptop, mobile or/and tablets. Hence the brief to agency was to establish BIGFLIX+ as a premium movie on demand service, where users of the service can also download blockbuster movies in addition to merely streaming them online.

Commenting on the new campaign, Shreyash Sigtia, Business Head, BigFlicks said, "The basic idea behind the campaign is to instill a thought in the viewer's mind that they can now finally select a movie of their choice and view it wherever & whenever they want to see it. With BIGFLIX +, they can rest assured about the picture quality and enjoy a complete movie experience without the annoying ad breaks, on the device of their choice. This makes BigFlix+ service a Personal Blockbuster Theatre of the viewer.

Executive Creative Director ' Joy Ghoshal

Art Director ' Nisha Gandhi Archarya and Nirav Shah

Director - Parth