Reliance Footprint names AliveNow as its Social Media Agency
Reliance Footprint, the country’s exclusive family footwear concept from Reliance Retail has now appointed AliveNow, Bangalore based full-service award-winning social media agency to manage the brand’s social media presence. Social media has become ever more crucial for retail players as more and more individuals interact with their favorite retail brands online. Not only has it become a marketing and branding platform but also a feedback mechanism for many brands.
Adhvith Dhuddu, CEO of AliveNow had to say this regarding the new account win, “Brands are now ever more focused on building their presence on social media. This platform has become one of the most popular and powerful medium to reach a widespread audience by creating a need to increase purchase, drive sales, and to create a strong brand recall. We look forward to working with Reliance Footprint and to match their strong offline brand presence with a robust digital presence. Having successfully worked with Reliance Trends for their social media campaigns, we want to follow suit with Reliance Footprint as well.”
Mr. Debdeep Sinha, Senior Vice President & Chief Marketing Officer at Reliance Footprint also added, “Social media acts as an important source of information and greatly influences the buying decision of the consumers. We look forward to working with AliveNow to build and execute social media strategies that will help Reliance Footprint to listen to what the consumers are saying and thus deliver on their expectations.”