Reliance Games appoints LinOpinion|GH as its PR agency partner

LinOpinion|GH, India’s premier public relations consultancy and the PR division of Lowe Lintas + Partners today announced that it has won the Reliance Games business in India, in a hotly contested multi-agency pitch. The consultancy’s mandate will be to conceptualize and implement the best strategic communication routes to maximize visibility for Reliance Games and its offerings in the mobile gaming space in India.

Reliance Games, the mobile gaming division of Reliance Entertainment Digital with its presence in over 70 countries is India’s leading mobile game developer.  Some of its block buster hit games include Real Steel, Real Steel World Robot Boxing, Hunger Games, Pacific Rim, Total Recall among others with over 200mn downloads world over. Globally distributed, Reliance Games’ content can be accessed through iTunes, Google Play, Amazon and Windows as well as 80 leading networks across 100 countries worldwide. With a strong, multi-disciplinary, and cross-skilled team, Reliance Games develops & publishes high end games for global markets.

Speaking on the association, Roopak Nair, Head of Marketing, Reliance Entertainment Digital said, “LinOpinion|GH brings an eclectic mix of creativity and passion for gaming and we are excited about embarking on this new journey. Mobile gaming is growing at an astounding rate and we would like to partake in the excitement with exciting games that enthrall millions of consumers and foster growth of the gaming ecosystem in India.”

Kavita Lakhani, President, LinOpinion|GH, commenting on the new win said, “We are honored to partner with Reliance Games, India’s leading mobile game development company.  India has a booming mobile gaming industry and majority of its population is below 25 years.  Reliance Games’ key objective is to discover the best young Indian talent from metros and mini metros, to provide them a global platform to showcase their game creativity and development prowess. The PR campaign will focus on helping build brand salience and connect with young Indian game developers and consumers through unconventional and innovative PR ideas.”

For LinOpinion|GH, Reliance Games comes as a significant addition to their already existing roster of leading brands like Siemens Limited, Shapoorji Pallonji Group, VIP Industries Limited, The Wadhwa Group, Starwood Hotels & Resorts, Etihad Airways, Sodexo Food Solutions, Times Television Network, Discovery Networks, among others.


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