Reliance’s WWO acquires digital mandate for Red Chillies Entertainment

World Wide Open (WWO), the 360-degree digital marketing and advertising agency from Reliance Entertainment, has expanded their division and has ventured into the entertainment industry. The agency has been assigned the digital media duties of production house Red Chillies Entertainment. 

Commenting on the newly acquired account, Arun Mehra, CEO, WWO, said, “Red Chillies Entertainment giving us the mandate to assist them in this digital journey is a great responsibility as well as a huge moment of pride for the entire WWO family. To be associated with the India’s leading production house, which is known to churn out back-to-cack blockbusters, is in itself an immense learning opportunity. The year 2017 is going to be an exciting one for us, and with expertise from experienced professionals in the business like Saahil Krishnani and Nikita Khandelwal at the forefront, we are certain to deliver clutter breaking ideas with progressive communication.” 

With a considerable amount of years of experience in digital marketing for films and celebrities, both Saahil and Nikita have successfully managed Online Reputation Management (ORM) for some of the most influential personalities and have been an integral part of some of the biggest and most well-executed film campaigns. 

On handing over the digital marketing duties to the agency, Binda Dey, Head of Marketing at Red Chillies Entertainment, said, “We are glad to have WWO on board to handle the digital duties. We wanted a young and an innovative agency with a fresh perspective to take over and WWO seems just right. We look forward to working with them and creating clutter breaking campaigns.” 

WWO has cemented their journey into movie marketing as they forayed into the business late last year.