Reliance Trend kicks off its "Play India' sportswear festival across all stores

Reliance Trends, the Apparel, Luggage and Accessories specialty format of Reliance Retail kicks off its "Play India' ' Sportswear festival across all its stores. To mark the Sportswear festival, Reliance Trends has announced the launch of its new private brand, "Performax' ' A sportswear brand with performance enhancing fabrics at prices which are unbelievable and unheard of in this industry. The Sportswear festival that kick starts today will go on till September 23, 2010 offering customers unbelievable offers across its newly launched brand, "Performax' and also the existing active wear brand, "Team Spirit'.

While brand "Performax' caters to those who play sports and take it seriously, the brand "Team Spirit' caters to those who love sports. Performax is powered with the latest technologies such as Quick Dry, Fly Weight, Zonal Venting, Compression and Reflective. Performax has a huge range for different sporting and training needs ranging from Training, Running, Tennis, Football, Basket Ball and Cricket. It also offers accessories such as Caps, Ergonomic Socks, Wristbands, Headbands and Gym Sling bags.

Performax offers the cutting edge technology and style to the customers at an unbelievable price starting from Rs. 249/- onwards.

Speaking on this occasion, Arun Sirdeshmukh, Chief Executive, Reliance Trends said, "Reliance Trends is a "Fashion at great value' store that offers the latest fashion and high quality products at a very affordable price. With the launch of "Performax' we have reiterated our leadership position in the fashion and value segment. Performax offers customers a wide choice of sportswear range with cutting edge technology and style at an unbelievable price. Many upcoming sportsmen cannot afford an international sports wear brand. But now with Performax, we have made it even more accessible, offering the same technology and style."

Besides great offers, as part of the Play India festival, Reliance Trends is reaching out to corporates in Bangalore, Hyderabad, Mumbai and Delhi to promote healthy lifestyle with the "Fastest Cyclist' contest. Winners will take home gift vouchers from Reliance Trends.