Religare Health launches awareness campaign 'The Moment of Truth'
Religare Health Insurance (RHI), one of India’s leading Health Insurers has taken the initiative to drive awareness among its customers and public at large on the various Do’s & Don’ts that help a customer in utilizing their policy better. The campaign is titled – ‘The Moment of Truth’ since it endeavours to simplify a customer’s experience at the time when they need their insurer the most, i.e. claiming on their Health Insurance Policy. This is a multi-channel initiative across social media and on-ground activities thus being able to capture a wider set of audience.
With a series of 4 videos the campaign highlights situations & reasons that might lead to a customer not being able to make use of their policy and file a claim. This could be as an outcome of key information regarding one’s current health status not being shared at the time of enrolment or simply because one isn’t apprised of the various inclusions, exclusions or terms & conditions of their policy.
As a pro-active effort to educate consumers, the company targeted not just its customers but also public at large. The campaign also highlights the company’s key strength – Fast and Paperless Claim Settlement Process via technology interface – Claim-genie which facilitates intimation of a claim via online submission of documents.
Sharing his thoughts on the company’s initiative, Mr. Anuj Gulati, MD and CEO, Religare Health Insurance said, “Health Insurers are often faced with situations wherein there is a gap between customer’s understanding of the product, terms & conditions and their expectations. We believe it is our responsibility to build trust & confidence for the industry among consumers & prospect, and therefore the objective of this campaign is to inform people at large about the significance of having.”
Sharing his thoughts on the campaign, Raghu Bhat, Founder, Scarecrow M&C Saatchi said, “Trust is the holy grail for any health insurance brand. Educating and empowering the consumer with relevant information that helps him gain access to quality healthcare – is a great way to earn that trust. But this intent has to be backed with the right execution. We are happy that instead of being preachy, Religare Health Insurance has chosen the path of storytelling, through engaging and entertaining videos”
The video has been created by Scarecrow M&C Saatchi, the branding and communications agency based out of Mumbai.
Scarecrow M&C Saatchi
Creative team: Raghu Bhat, Vaishakh Jhunjhunwala, Gaurav Vaswani, Shumnima Rai, Yuvraj Gorule
Account Mgt: mangesh Mulajkar, Anju Daayma