Renault highlights the communication gap within families this World Family Day
Whether it is in urban centres or smaller towns, families today are drifting apart. Laptops and mobile phones have intruded into homes and made lives more hectic than ever. Ironically, even as social media connects us with the world, people seem to be losing touch with those that matter most.
This World Family Day, Renault LODGY STEPWAY wanted to bring attention to this problem. Along with their creative agency Law & Kenneth Saatchi & Saatchi, they conducted a social experiment that highlighted the communication gap that exists within a family.
The social experiment featured the Mumbai based Gopalani family. To begin with, the family members were individually questioned about how well they know each other. When their responses were revealed, it became apparent that there was a disconnect within the family and that they did not know each other as well as they thought they did.
The family was then given the opportunity to go on a family picnic in a Renault LODGY STEPWAY. They enjoyed a relaxing drive where they spent some quality time reconnecting with each other. Their experience reflected the joy of togetherness and brought alive the brand idea ‘Rishton Ki Sawaari'.
Watch the video here:
Client: Renault India
Creative agency: Law & Kenneth Saatchi & Saatchi
National Creative Director: Charles Victor
Executive Creative Director: Kartik Smetacek
Creative team: Shashank Sharma, Anita Subramanian
Sr. Vice President: Vivek Kumar Duggal
Account management: Arathi Bhat, Pritish Nathaniel
Production house: Colonial Films
Director: Supriya Sarin