RENEE Cosmetics announces web series – The Beauty Start-up

RENEE Cosmetics, India's leading beauty brand, has unveiled a new web series – The Beauty Start-up. The web series will stream on the new dedicated YouTube channel – The Beauty Start-up 

The series is conceptualised to answer all the queries of people who wonder what exactly goes into building a multi-million dollar new-age business. At The Beauty Start-up, the brand will show the real hustle, the struggles, the success and also the failures that go into turning a small start-up into a multi-million dollar business.

The web series will be the first of its kind that will have the brand co-founders- Ashutosh Valani, Aashka Goradia Goble, and Priyank Shah, featuring in its production. The series will be majorly a documentary, with POV monologues in between, thus maintaining the authenticity for the audience.

“In the new era, where start-up culture is thriving and is catching the eyeballs of every common man, there is a lot of curiosity among the aspirants around what goes behind the scene. Additionally, there are young minds that are still wondering about the feasibility, challenges, routine that one might have to lead while building a business. This series aims at answering all of it. It will bring people closer to an entrepreneur’s journey, and make them familiar with the adventure that it is to be a budding businessman. This is expected to inspire those who wish to take that leap of faith, but are somewhere hesitant,” said Ashutosh Valani, Co-Founder & Director, RENEE Cosmetics.