RepIndia produced a video for MTV Beats new campaign
This #NationalComingOutDay, MTVBeats continues to support individuals embracing their identity.
Concept:
Creative agency RepIndia produced a video for MTV Beats which encourages people to show complete support towards someone wanting to embrace their identity. Enforcing the fact that MTV Beats stands for love in every form.
It was built on the insight that love is natural and comes from within. Yet, we judge those who choose to live differently than us. Simply because we aren't able to comprehend it. ‘Coming Out’ takes a lot of courage and we must never dissuade a person for whom they choose to love.
Aao har community ko apna saath dikhaye aur saare world mein pyaar baantein!#MTVBeats stands in support of all those, jo dikha rahe hai courage to come out! #NationalComingOutDay#BloodMeinHaiBeat #Music #Artist #Pride pic.twitter.com/3WMVKEpXen
— MTV Beats (@MTVBeats) October 11, 2021
The poem supporting the video, uses metaphors to convey that we are all different in our own ways, but that shouldn’t necessarily create a divide between us. Even in the past with MTV Beats Love Duet the brand has spoken up about Love without barriers. This piece similarly represents that spreading love and showing support towards each other will only help us celebrate the joy of being together and living in peace.
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