RepIndia Wins the Digital Mandate of Voot Kids
RepIndia wins the digital mandate for Voot Kids, India’s first and safest one-stop kids’ app that entertains, engages and enriches kids, with the help of the largest content library of over 20,000 titles across cartoons, e-books, audio-stories, and quizzes. The agency will primarily manage the brand’s digital ecosystem with a focus on its social media presence. RepIndia will partner with Viacom18 to extend its thought leadership with their first of its kind digital service for kids, which creates a seamless experience for both fun and learning in a safe, parentally controlled environment.
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Archit Chenoy, Managing Director, Repindia, remarked, “The lockdown has been particularly difficult on kids and parents. Fortunately, we’re here to drive Voot Kids’ message - to make screen time more meaningful and substantial for kids. We’ve seen, in these recent months, the digital landscape catapulting itself and evolving to make up for physical playgrounds and social interactions. In terms of the next evolution in the kids’ digital ecosystem, Voot Kids is both a leader and a pioneer. We are excited to be working on yet another revolutionary Viacom18 product via Voot Kids and partner with the team in pushing for a balance between fun learning and entertainment for kids.”