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Republic World expands digital presence with strategic pact with SonyLIV

SonyLIV, the premium video on demand (VOD) service by Sony Pictures Networks India (SPN), and Republic TV have announced their strategic partnership, where Republic TV’s live news and on-demand videos will be available round the clock to viewers of SonyLIV. 

With this strategic partnership, Republic World further expands its English news digital presence on OTT platforms to give audiences access to reliable news on platforms of their choice. SonyLIV also adds a new genre to its existing plethora of content. This will give its 30 million strong and growing monthly active users unrestricted access to quality news & analyses and on-demand video content by Republic TV. 

SonyLIV currently offers a wide range of content through TV shows, Live Sports, Food, Linear TV, Movies, Originals, Short Films and Music. Republic TV, founded by prolific journalist Arnab Goswami, broke records in the first week of its launch by gathering 52 per cent market share and has retained its No. 1 ranking for the past 50 weeks, setting a record in Indian media. 

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 Commenting on the partnership, Uday Sodhi, EVP and Head - Digital Business, Sony Pictures Networks India, said, “With the digital ecosystem ever evolving, we are constantly striving to give our viewers the best in entertainment. We are delighted to announce our partnership with Republic TV. By adding a new genre to our already existing content portfolio, we want to provide our digital savvy viewers the best in news to stay abreast of the latest happenings across the country and the world over. We will continue in our endeavour to innovate and provide a myriad of on-the-go entertainment options to our ever-discerning audience.” 

 

 Arnab Goswami, Editor-in-Chief, Republic TV, remarked, “We are extremely proud of our partnership with SonyLIV. Republic TV’s prime message is freedom. Through our digital presence, we want to give our viewers the freedom to consume our content whenever they want, wherever they want, however they want. With this, we have further cemented ourselves as a media-tech company, which reflects in our tagline - Republic - Digital. TV. Media.”

 Vikas Khanchandani, CEO, Republic TV, added here, “OTT today is an easy access on-the-go platform which connects millions of viewers. Republic TV, as a brand, has been the most widely recognised and consumed English news channel in India right since its launch. The more we spread our wings across platforms, the more we realise the affinity for our content. SonyLIV as a platform is known for distributing quality sports and entertainment content from across its stable. We’re excited about the partnership with them, and to have Republic TV as the first news brand on the platform. I’m confident we’ll be able to expand our audience base manifold as we build partners across the digital ecosystem. We will be the largest English News Video brand in the country agnostic of platforms.” 

Republic TV’s diverse range of shows include ‘The Debate’, telecast from 9-11 pm every day except on Saturdays; ‘Nation Wants to Know’, a weekly show where eminent personalities get interviewed by Arnab Goswami; ‘Patriot’, where Major Gaurav Arya gives viewers a ringside view of the barracks of the Armed Forces; and ‘R. Glitz’, which gives viewers the lowdown on the latest news and highlights from Bollywood.

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