ReshaWeaves, by ReshaMandi, rolls out a digital campaign

ReshaMandi, India's first and largest digital ecosystem for natural fibre supply chain starting from farm to retail, has rolled out a digital campaign “Your Kind of Stunning” for its in-house brand ReshaWeaves - an ode to the fluid nature of sarees and individuals who are as fluid. 

The campaign celebrates individuals who take on different roles and aren’t afraid to just be who they are, with the emphasis on their disruptive attitude. Whether it is taking on unorthodox roles or making non-stereotypical choices,  the core essence of the campaign is to celebrate individuals, who are comfortable in their own skin and style, creating their kind of stunning.

The campaign will roll out in four phases with the ‘Your Kind of Stunning’ theme depicted in each phase. It begins by paying homage to every individual smitten by sarees. The second phase showcases sarees in a contemporary fashion while the next phase reiterates the versatility of sarees as an everyday companion. The campaign concludes by proclaiming how sarees are synonymous with festivals in India.

The campaign will feature an exquisite collection of sarees from all around India, showcasing the country's rich cultural heritage. ReshaWeaves is advocating cultural diversification, social impact, mindfulness, and will emerge as a potential motivator for a sustainable lifestyle. ReshaWeaves aims to empower individuals to showcase their emotions, rethink conventional ways and outline their own standards for styling and clothing. As part of this campaign, there will also be a contest wherein the audience can share their stunning saree stories and tag the company.

Speaking about the campaign launch, Mayank Tiwari, Founder and CEO of ReshaMandi said, “Through our ‘Your Kind of stunning’ campaign we aim to emphasise the value of preserving the wonderful legacy of Indian art and culture in the face of modernization. With seamless grace, Indian women adorn the saree and go about their daily lives. Due to its inherent elegance, gorgeous silhouette, and drape, what was previously a traditional piece of clothing has now taken on a new, contemporary avatar in modern India extending to individuals who love sarees.

With our brand, we want to showcase that there is more than one way of wearing sarees and creating styles to suit one's personality rather than fitting in. That is the most beautiful aspect of sarees and we hope that our campaign will excite our consumers and set a new standard of grace and elegance in the fashion space.”

Links to Instagram posts

• 1. https://www.instagram.com/p/CbzUG2zvSZu/
• 2. https://www.instagram.com/p/Cb15KrIqmLa/
• 3. https://www.instagram.com/p/Cb9ybNFOUs7/

ReshaWeaves is connecting fashionistas with creators of sustainable, authentic, and superior weaves. It creates collections of garments rooted in regeneration while also enabling customers to discover the names of stakeholders involved in creating the product via traceability features. The brand’s in-house design studio also assists weavers in creating styles that are contemporary and voguish to guarantee saleability and profits for weavers.