Return of classics makes DD National the highest watched channel in India in Wk 13
Good old DD National has become the highest watched channel in India in Week 13 across all other genres at HSM, thanks to the return of several popular classics on the channel.
BARC India data for Week 13 reveals that DD National registered viewership of 580 million in the 9-10.30 am time band, a huge jump of 39,006 per cent during the telecast of Ramanand Sagar’s mythological series ‘Ramayan’ over 1 million in Week 12 [HSM/ 2+/ growth in Wk 13 over Wk 12; Wk 2 to Wk 4]. For the 9-10.30 pm time band telecast of ‘Ramayan’, the numbers were even more dramatic – viewership of 835 million, a growth of 45,834 per cent over 2 million recorded in Week 12.
In Week 12, DD National was placed in the fourth spot with a gross viewership of 12,710,000 on Free Platforms, behind Dangal, Big Magic and Manoranjan Grand [BARC Wk 12; HSM (U+R) : NCCS All : 2+ Individuals].
The return of classics has propelled DD National ahead of all other Hindi GECs. As per BARC Data, Rest of Hindi GECs recorded collective viewership of 259 million, compared to 291 million, a degrowth of -11 per cent in the 9-10.30 am time band. Rest of Hindi GECs also recorded a degrowth in the 9-10.30 pm time band at -24 per cent – from 946 million in Week 12 to 717 million in Week 13.
‘Ramayan’ saw a 454x jump in viewership in Week 13 at 545.8 million over Week 12; while ‘Mahabharat’ rose to 145.8 million, a 365 growth over Week 12. ‘Mahabharat’ is being aired every day at 12 noon and 7 pm on DD Bharati.
The other classics that have made a comeback on DD National are ‘Shaktimaan’, ‘Byomkesh Bakshi’, ‘Circus’, ‘Shriman Shrimati’, ‘Buniyaad’, and ‘Dekh Bhai Dekh’. In fact, return of ‘Shaktimaan’ has improved slot viewership by 52 folds in Week 13 over the previous week. The show has been airing on DD National from Wednesday at 8 pm.