Revisit Your Roots This Diwali with Veave’s Studio
This Diwali Veave’s Studio is launching its global digital campaign ‘Revisit Your Roots’. The campaign focuses on the new age fad for western clothes and designs that has taken over the Indian fashion industry and individuals at large. This Diwali, Veave’s Studio is attempting to reignite India’s love and sense of amazement for ethnic clothes beyond the festive season. ‘Revisit Your Roots’ – as the name suggests - is a commitment towards restoring the influence of Indian clothes on both the domestic and global market.
Since the past many generations Indians have been wearing traditional outfits during festivals and in their daily lives. However, globalization and the retail therapy of western clothes has changed the perspective and sense of belonging that once dominated the traditional Indian clothes market. Revisit Your Roots turns back the clock and to help represent the Indian culture and identity that are exuded in all ethnic clothes. In addition, the campaign signifies the brand’s ethos of producing authentic and pure quality stoles/scarves using traditional methods. Revisit Your Roots cultivates the love for traditional fabrics and clothes by symbolizing a lifelong relationship between modernity and one’s roots.
The video created by Veave’s Studio dives deep into the festivities of Diwali where a girl is seen going around her house lighting lamps in keeping with the essence of the festival. Indians have always worn ethnic clothes on such auspicious occasions to feel closer to their Indian roots, culture, and heritage. This video is reminiscent of the time when our mothers, grandmothers, and great grandmothers used to wear ethnic clothes like saris on festivals and even during their daily routine. Such ethnic clothes are the epitome of the Indian culture and a symbol of the culture, identity, pride, and social innovation of the Indian fashion industry.
Veave’s Studio Founder Ms. Vatsala Chopra said, “This campaign holds a special place in our hearts. Our resilient attempt to bring back into prominence the traditional Indian clothes has been our motto since the beginning. Our connection with ethnic wear seems to grow deeper each year - strengthened by our commitment to always produce products of the highest quality using traditional methods and pseudo-modern designs.”
The brand presents to the global citizen a versatile range of wardrobe essentials that pay tribute to Indian roots while embracing a modern attitude.