Revital H launches Independence Day campaign

Revital H, country’s leading health supplement brand from Sun Pharmaceutical Industries Ltd. (Reuters: SUN.BO, Bloomberg: SUNP IN, NSE: SUNPHARMA, BSE: 524715, “Sun Pharma”, has launched a digital campaign, #OurImmunityHeroes on the eve of Independence Day to show gratitude to the Indian Army who acts as an immunity shield and keeps our nation safe.

The contribution of our brave soldiers towards protecting our beloved nation, often operating in extremely hostile conditions, is unparalleled. They are our first responders, just like our body’s immune system, in case of adversities. #OurImmunityHeroes - India’s Immunity Shield campaign is a small gesture by India’s leading healthcare brand, Revital H, which also espouses virtues of energy and immunity at its core.

As part of the #OurImmunityHeroes campaign, the brand has launched a short digital film showcasing the bravery of the armed forces. The campaign has gone live on the brand’s digital platforms including Facebook, Instagram, Twitter and YouTube. As part of the campaign, people are invited to share their tributes, lauding the incredible valour of the Indian army in the form of posts, audios and videos. These tributes will be shared in the form of a portrait and displayed in select army camps and unit canteens across India.

Atul Soni, founder of digital agency, Pixelrush says, “What represents energy and grit better than our Indian Army”? “While the answer to this question is irrefutable, we decided to take a significant leap from the typical awareness driven approach around the current favourite theme of ‘Immunity’ and put across a message acknowledging the feeling of national pride prevalent around the momentous occasion of the Independence Day.”