Revolt Intellicorp aims to create a stir in the 2-wheeler market: Shubhodip Pal
Rahul Sharma, who created a stir in the mobile handset market with Micromax Informatics, now has major plans for the automotive – two-wheeler – market with his latest venture, Revolt Intellicorp. The company recently brought on board #ARM Worldwide to carve its product communication, digital marketing (paid, owned & earned media), technology management, and influencer & content marketing.
Leading the marketing drive for Revolt Intellicorp is Chief Marketing & Business Development Officer, Shubhodip Pal. Pal, who was earlier Chief Marketing & Commercial Officer at Micromax, took charge of his role at Revolt Intellicorp in November 2018 and has been responsible for planning, implementing and overseeing all marketing and business development activities in the company.
Elaborating on Revolt Intellicorp’s operations, Pal told Adgully, “Revolt Intellicorp is our Founder Rahul’s (Sharma) dream of making personal mobility practical, affordable and sustainable. Our first product is India’s first AI-enabled motorcycle. It will be a game-changer – way ahead of regular commuter motorcycles, and not a compromise, but high on performance and aesthetics. More details on the bike will be revealed next month.”
Headquartered in Gurgaon, Revolt Intellicorp has its manufacturing facility in Manesar, which is spread over 100,000 square feet. The facility boasts a production capacity of 120,000 vehicles commissioned for Phase 1.
Speaking further on the company’s plans, Pal said, “Our ambition is to create a stir in the two-wheeler, which practically has seen no innovation in almost two decades now. India is the second-largest motorcycle market in the world, but currently, electric two-wheeler adoption is almost exclusively limited to China. India is a two-wheeler dense market and poses maximum threat to the environment. With Revolt Intellicorp, we want to bring sustainable mobility to every Indian household with zero compromise on form factor and performance. We are looking at replacing the current set of motorcycles and not just be an alternative to motorcycles with an ICE engine.”
Going forward, once Revolt Intellicorp introduces its first product in the market, the company plans to capture double digit market share in the overall two-wheeler industry in India, Pal informed.