Rewind 2022: An air of cautious optimism surrounds us: Archana Jain

It’s time to review the most significant industry developments as the year 2022 draws to a close. Adgully is reviewing the year 2022 for the M&E, advertising, digital, marketing, PR and communications, along with leading names in the industry as part of our annual Rewind series.

Recapping the year 2022, Archana Jain, Managing Director, PR Pundit, highlights the key developments in the PR and marketing communications space during the year, how integrated made its mark in 2022, increase in demand for digital services, and more.

The year 2022 for PR & marketing communications

In 2022, businesses were back at spending on Public Relations with confidence, helping the industry bounce back and recover from the disruption caused by Covid-19.

The concept of integrated communications, which had been taking shape over years, made its mark in 2022, where we as PR Consultants scored offering blended solutions across PR, digital, media, influencer, social and creative. We witnessed more and more brands seeking and welcoming advice beyond mere PR on positioning, marketing, engagements, etc. from PR Consultants.

Key trends and developments in PR

While integrated mandates have witnessed an upward trend, there has also been an increased appreciation and demand for digital services on the back of a greater emphasis on SEO. In 2022, it was great to see the evolution of influencer marketing to authentic storytelling.

It was good to have the Travel & Hospitality sector bounce back, even as Beauty & Personal Care has been an area of rapid growth for us.

We are at a crossroad, where on the one hand there are global headwinds and on the other there is hope with a pipeline of promising business enquiries on the back of our hard-earned reputation, built over the years. Thus, an air of cautious optimism surrounds us.

Overall performance of PR Pundit

We have set ourselves a healthy growth target for 2022 and we have not been disappointed. We have gained ground in our areas of expertise. We have added notable clients like Bioderma, Finnair, Havmor, Sugar Cosmetics, Tupperware, Six Senses, among others.

We have been very mindful of our promised deliverables and the quality of our services, to delight our clients with impact. Therefore, we have invested in skilled resources, aligned with the pulse of the now and the new to make each day count.