Rewind 2022: More people are making gaming as their profession - Krishnendu Guha

It’s time to review the most significant industry developments as the year 2022 draws to a close. Adgully is reviewing the year 2022 for the M&E, advertising, digital, marketing, PR and communications, along with leading names in the industry as part of our annual Rewind series.

Recapping the year 2022, Krishnendu Guha, Chief Revenue Officer, Adda52, speaks about the growth and developments in the gaming ecosystem in India, the massive growth seen in poker game variants, rise of gameplay, as well as Adda52’s performance in 2022.

The gaming ecosystem in India in 2022

The gaming ecosystem has been growing continuously in India since the pandemic and 2022 was another such year. With the rising awareness around Real Money Gaming and people getting access to multiple platforms, there are more and more people coming out to play for fun as well as making it their profession.

Key trends and developments

We have seen massive growth in poker game variants like Pot Limit Omaha (aka PLO) along with the traditional No Limit Texas Holdem. This signifies two things: one, more and more people are finding this game to be extremely engaging and entertaining. Second, the rise of gameplay in new variants suggests that people want to explore this game in every aspect. It shows that even for a new player, it’s easier to play and win than other traditional games in the market. It gives everyone an equal opportunity to participate in the game and win, and more people are expected to try their hands on all these variants going forward.

Adda52’s performance in 2022

Our growth in terms of both registered users as well as gameplays has seen a significant high. Coming up with our brand campaign, ‘Khel Jaao’, that establishes that there is a player in every Indian and democratises poker for everyone along with properties like Poker Night with Stars, where the players can play with the celebrities from all walks of life, has helped us take poker to the masses in the country. We are looking forward to more and more users coming to our platform and starting to play poker.

Media
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment