Rickshaw announces the appointment of leadership team

Creative, communication and design agency, Rickshaw, announces the appointment of leadership to its newly formed design cell.  Bidisha Roy Chowdhury will head the unit. She is joined by Jaideep Thackery to kick-start its operations. Bidisha will drive the overall growth of the unit in terms of revenue and play a critical role in strategic decision making process.They will be reporting to Rickshaw’s management- Mahua Hazarika and Suhas Parab.

A graduate from Rachana Sansad Institute of applied art, Mumbai, Bidisha comes with 11 years of experience with previous stints at Interface communications and Contract advertising, Her portfolio boasts of international exposure at Mojo advertising and design- Dubai. She has worked across sectors and on a wide array of brands like Shoppers Stop, DNA, Asian Paints, Navneet, Mont Blanc, DXB Airports, Quest Arabia &The Address group of hotels.

Speaking on her appointment, Bidisha said, “I have had an immersive brand building experience, working on several international luxury brands which I would certainly like to leverage while spearheading the design cell at Rickshaw Design & Communication. Good design is one that is a solution to a problem and which stands the test of time. I have always admired the works of Stefan Sagmeister and Noma Bar. Their thinking is inspiration. I have always appreciated Rickshaw’s work ethics and being a part of this family is a pleasure. I am looking at a long term and fulfilling stint at Rickshaw dotted with some exciting work ahead.”

Armed with 8 years of experience in advertising and design, Jaideep has been a part of agencies such as JWT, Contract Advertising and Oglivy & Mather in Mumbai. Much like Bidisha, Jaideep too followed his experience at home with international exposure while pursuing a course in graphic designing in London. His client list includes names like Nutrine Confectionery, World Gold Council, D'Decor, Shoppers Stop, Asian Paints, Medimix and Senco Jewellery.

Talking about his new stint Thackery said, “I’ve always been passionate about design and art direction.  Love for design and hunger to prove myself further got me to Rickshaw Design & Communication. It has been a fantastic experience working on accounts such as Mahindra, High Street Phoenix, Palladium & Future Consumer. I’m looking at working on interesting projects and be instrumental in leveraging brands through effective design solutions”.

Mahua Hazrika, Partner, Rickshaw, stated, “We are thrilled to have Bidisha and Jaideep on board. It’s not easy to find diverse and talented individuals these days. We are very lucky that we could align ourselves right at the start of our design operations because leadership of this unit is the backbone and I can safely say that our clients are in good hands.