Rickshaw Comm bags creative mandate for ETV Marathi

Advertising agency, Rickshaw Communication & Design has bagged the creative mandate for ETV Marathi, in a multi-agency pitch. They have been awarded this business on their strategy and creative strengths which were innovative and compelling. Rickshaw Communication & Design will be brand communication and creative partner responsible to devise effective and refreshing campaigns for ETV Marathi that will cover outdoor, print and radio respectively.

Part of Prism TV Private Limited, ETV Marathi was the first Marathi General Entertainment Channel (GEC). ETV Marathi is a family entertainment channel that mirrors the ethos and spirit of Maharashtra in a rich range of programming. Some of their flagship shows have been Chaar Divas Saasu Che, Ek Mohor Abol, Guru Killi and Dholki Cha Talawar amongst many others. The talented team at Rickshaw Communication & Design has already started work on a 360° marketing campaign for two new exciting non fictions shows that will soon air on ETV Marathi.

Speaking on the development, Suhas Parab, Founder and Creative Partner Rickshaw says, “This win is going to be a challenge and equally good opportunity for the team at Rickshaw to explore the creative lengths for the pioneers of Marathi General Entertainment. This account gives us an opportunity to get closer to the consumer of this genre and design campaigns that are more personal, effective and captivating. This is just the sort of work that we at Rickshaw enjoy doing.”

Some of the popular brands that Rickshaw Communication & Design has worked on are Mahindra Automobiles, UTV Stars, UTV Bindaas and Phoenix – Palladium Mall amongst several others.