Ritviz and Nucleya to announce India’s biggest NFT drop on WazirX NFT

 India’s leading Indie music stars- Ritviz and Nucleya are all set to launch their collaborative album Baaraat in a unique way! Amalgamating their styles and emotions in their latest album- Baaraat, they are set to release a single at a time starting with ‘Sathi’ on August 13. Starting August 15, the duo will release over 60 NFTs in what will be India’s largest NFT drop on the WazirX NFT marketplace. This collaboration also marks the launch of the highly-anticipated auction feature on WazirX NFT marketplace. 

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To be dropped as bundles every Sunday between August 15 and October 3, the NFTs will include a mix of iconic photographs, artworks that embody different phases of their careers, personal artefacts like sneakers and clothing, and special, limited edition art pieces.  

Crafted for the art lover, and the ardent fan, this drop is set to change the way musicians look at building a relationship with their audiences. Personalising the experience by offering attached benefits including access-all-areas (AAA in industry speak) passes to Ritviz and /or Nucleya shows over the next three years and an opportunity to have the two artists play a house party at the house of the collector. Announcing the auction feature on WazirX NFT marketplace, Ritviz & Nucleya will be the first creators to auction their digital tokens, marking a memorable milestone in India’s NFT marketplace. 

Commenting on the launch of their new feature with the duo, Sandesh Suvarna, VP, WazirX NFT Marketplace said, ‘ The auction feature is going to be a game changer for NFT enthusiasts, and we’re excited to announce this by dropping exclusive artwork by India’s leading artists- Ritviz & Nucleya. As part of this model, sellors or creators allot a minimum bidding price and an auction end date to their artwork. All the subsequent bids need to exceed by a minimum 100 WRX or 10% higher than the original cost, and whoever places the highest bid, wins the auction. This will create a terrific opportunity for both creators and collectors to drive value for the digital collectible. 

Nucleya, who has employed the shock-and-awe tactic with great effect via album launch shows at a festival procession and stadiums, and quirky teaser videos for his music, emphasised the fact “it’s imperative for artists to stay ahead of the curve.

“The way music is consumed has changed so much over the years NFTs are a disruptive way for artists to put themselves out there and build on relationships with their fans, and how artists use this new medium will definitely be exciting to watch,” he adds.

Ritviz, who along with Nucleya was among the first musicians in India to get involved with NFTs, points out, “Right now we’re in a new renaissance as NFTs are putting value and attention back into art and music. We wanted to create a different experience for the audience with our music. Each one of these bundles is a unique NFT with the most incredible art you’ve ever seen. There’s a lot of hope in what they can bring to the wider music community in time.”

For both of the artists, the NFT marketplace feels like an organic fit, given the strong visual identities that have accompanied their musical careers, designed by Airphish for Nucleya and Santanu Hazarika for Ritviz. For this NFT sale, all four – the two artists and their designer counterparts – have come together to work with Wolves Visuals, a visual studio and animation agency known for delivering game-changing live experiences across the music industry. Fans and collectors will have access to not only the existing visual elements that are characteristic of Ritviz and Nucleya, but also to specially crafted and curated art pieces and videos representing this new collaborative identity, thereby continuing the trend of art and music working so closely together.