Road to Metaverse: Gowthaman Ragothaman & Sandeep Bhushan take the stage

Meta presents Digital Conclave

Gowthaman Ragothaman 

• Digital will be twice the TV spends by 2025 (100,000cr)

Digital Marketing challenges

1. Consumer

• Responsible use of consumer data – managing consumer consent and using data for only that

2. Brand

• Independent cross media measurement
• It is the most important area of focus
• Help decide where to invest

3. Platform

• Relevant personalization of Content
• How will I understand Attitudes, behaviors and interest

Open Web Crisis

• 60% Consumers prefer privacy over personalization
• 70% of advertising not attributable to business results
• 80% of publishers cannot authenticate their audiences

25Bn Digital Value exchange

Consumer – affinity- brands- attribution – platforms – attention – consumer

Proof of transaction in the real world is the absence of it from the sender
Proof of transaction in the digital world is the smart contract between the sender and the receiver

Block chain in marketing

• Decentralized clean rooms that store consumer data and attributes in a digital wallet
• Distributed ledger records the proof of transactions at both the sender and the receiver
• Tokenisation of the value exchange between fiat and internet of value

Web 1 was about reading, web 2 was about read and write and web 3 is about read, write and own digital assets

Sandeep Bhushan

• Road to the metaverse – interaction and immersion
• Digital connections can do a lot but how to make it more immersive is the question
• Text – Photos – videos – immersive is the timeline
• What is the metaverse – A set f virtual spaces where you can create and explore with other people who aren’t in the same physical space as you
• We are consciously moving to a different plane of virtual emotion
• The current set of tools (VR,AR) gives a glimpse of the future
• But metaverse will feel different – continuity, presence, and interoperability (connection across multiple devices)
• No single company can build the metaverse
• Meta’s role is to help accelerate the tools needed to bring the metaverse to life
• Guided by responsible innovation principles
• Never surprise people
• Provide controls
• Consider everyone
• Put people first

Use cases

• Work place
• Inspiration
• Gaming
• Entertainment
• Online Shopping

Simplify user journeys from discover to purchase wit interactive tools

• Discovery through creators and interactive tools
• (new launch, ingredients story, product trials)
• 83% who discover new brands on Facebook
• 96% said they purchased a product they discovered on facebook
• Consideration through Creators
• Product purchase through interactive solutions

Businesses need to make a shift now and prepare for the future