Rock.in is ready to rock; Gets Creative, Digital and PR partners

Rock.in, India’s very first online fashion portal in the premium space, brings to you a host of the world’s most admired brands at your doorstep. Comprising of brands like La Redoute, Hawes and Curtis, Firetrap, House of Dereon, Boggi to name a few, Rock.in recently appointed their creative, digital and PR partners. 

 

DDW; an integrated agency that has worked on brands like Yahoo!, Hindustan Unilever, Filmfare, Marico, LinkedIn, MTV to name a few will be handling Rock.in’s creative duties. A number of agencies were screened before finalizing DDW. On winning the pitch and collaborating with Rock.in, Vikram Varma, Director, DDW said “We are excited at being selected. We think that, with the emphasis on premium international brands and high quality products instead of the usual discounts and offers, Rock.in has an edge in the crowded e-commerce space. We are really looking forward to be working alongside them in achieving their marketing goals.  ”

 

The digital duties of Rock.in will be looked into by HP; a UK based agency that has worked on brands like Sony, LLoyds TSB, House amongst many. On opting for a UK based agency despite of having a varied choice in the Indian sector, Pradeep Mohindroo, Marketing Head, Rock.in said "We wanted to hire the best people in the world for the job, we met quite a few agencies in India, and a lot of proposals came from abroad as well. At the end of it, with HP we found partners who could simplify the complicated and had the confidence of making an entirely new model of remuneration, based out of performance" 

 

Fashion E-commerce space, which has seen a lot of competition in India in recent times, has its own unique challenges, talking about it the Pradeep Mohindroo said "The entire market is focused on the same/similar products and brands, they are all fighting for the customer by selling similar merchandise, thus the battle is really how to win the customer with more deals and discounts. We are a full priced model, we will not be getting in the race of acquiring customers by throwing money, we have clear differentiators, and that is our brands, the quality of our merchandise and our service. No website in India today can boast of better International Fashion Labels than ours, we have some of the best fashion labels from France, UK, Italy, Germany and US. So far one had to travel abroad to buy good stuff, our product proposition really is that one can now get great fashion merchandise in India itself."

 

Rockin will be using combination of various medias, and are looking at innovative ideas to build a relationship with its audience. Suraj Sharma, the CEO said "We have a very clear idea of our target group; he or she has a discerning taste, is well travelled  and aspires to be more of a world citizen. Fashion is such an important part of life, and by bringing some of the top fashion labels we aim at meeting the needs of this ever growing target group."

 

Rock.in will be looking to provide premium products, and will look to match them with exemplary service. "Our work doesn’t stop at just selling the products, it is our aim to WOW our customers at every touch point. Thus, we’ve focused a lot into touch and feel aspects of the company. In the long run, it will not just be our products that will differentiate us from the competition, it will also be these softer aspects that will make us stand apart.” – Suraj Sharma, CEO Rock.in