Rohan and Vallabh of Madison BMB win IAA contest
The International Advertising Association (IAA) India Chapter announced the winners for its campaign in to build awareness of Diabetic Retinopathy in India. The winning team is Rohan Joseph (Creative Director- Copy), Vallabh Yeolekar (Creative Director-Art) at Madison BMB. Coming in second place was Neelam Lakhani (Creative Director- Copy) & Dhananjay Khotpal (Creative Director- Art). This campaign, being planned along with the All India Opthalmology Association (AIOS) will be launched at the IAA World Congress in Kochi.
IAA (India Chapter) President Punit Goenka said "I am glad the elite jury consisting of Bobby Pawar, Raj Nair and Carlton D'Silva reached a consensus on the winning entry. We will now help produce it, fly the winning team to Kochi for the IAA World Congress and launch it there". Adds Dr. S. Natarajan President AIOS, “I am very happy that the communications industry is working to build awareness of how a simple test for diabetes can help prevent Diabetic Retinopathy and even possible blindness.”