Rohit Kumar joins India News Communications as COO
Rohit Kumar has joined has India News Communications Limited as COO and will be responsible for overall growth of organisation through various high value programs across various B2B, B2G and B2C marketing activities and responsible for P&L.
He previously worked with PHD Chamber of Commerce and Industry, an apex national industry association as the Director (Media, Special Projects/Mega Programs, Bidding/Tendering, States and Young Business Leadership Forum).
His prior experience while working for the leading media houses in India like Zee Media, Aaj Tak and News World India as Head of Marketing.
As record, he has credited for building 11 leading media brands and leadership for Zee Media, Aaj Tak and News World India just after their launch; he has strategized for media localisation leading to 100+ million viewers and doubled the revenue through robust and multilayered marketing and managed spread of brands across diverse markets, in both mass and premium segments.
Rohit Kumar armed with over 18 years of experience in Marketing specially Brand & Product Management, Profit & Loss, Events, Media Management, Concept selling, Conceptualisation & Pitch for Mega Campaigns/Programs through bidding and pitching, Product Launch & Revamp, Government Relations, Business Development, Research and Alliances. He has been at the forefront of various high value programs, events and initiatives in India resulting in creating better value for the stakeholders for the brand.