Rohit sharma ends Star association, joins JioCinema as brand ambassador

India captain Rohit Sharma was announced as JioCinema’s Brand Ambassador. One of the modern era greats, Hitman Rohit Sharma holds numerous world records as captain and player, will now open a new inning to build on JioCinema’s vision of making sports viewing synonymous with digital.

Interestingly, Sharma had earlier been signed by Star Sports, the TV broadcast rights holder of the IPL. As per JioCinema, Sharma has now moved to the digital streaming app as its ambassador.

“Star cricketer and captain of Indian men’s team Rohit Sharma has come onboard as the brand ambassador for JioCinema. He’s moved to digital from TV. This shows that JioCinema is not just gaining industry talent, viewers and advertisers but star brand ambassadors too. We’ll keep building on our offerings and ensure that digital streaming gives innovative and unique experience to millions of our viewers,” a JioCinema official said.

JioCinema will soon be coming out with promos and ad campaigns featuring Sharma. He will also take JioCinema’s digital-first proposition for all premium sports properties nationwide expanding the fan base.

Both JioCinema and Star have been running high octane marketing campaigns around IPL as they compete to attract maximum attention from both viewers and advertisers.

JioCinema has also roped in names such as Sachin Tendulkar, Suryakumar Yadav, MS Dhoni and Smriti Mandhana as its ambassadors.

JioCinema broke all viewership records on digital on Tuesday when it touched the peak concurrency of 2.4 crore viewers on Tuesday night during the CSK versus RCB match. Star also has been claiming high viewership for IPL on TV.