Rohit Srivastava named Chief Strategy Officer, Contract Advertising

Rohit Srivastava has been named as the Chief Strategy Officer at Contract Advertising. Rohit, who has been with Contract for 23 years, is being recognized for his role and responsibility, especially his strategic skills and capabilities. His comprehensive understanding of consumer behaviour lends a deep insight into how brands perform in the market, which clients’ value and trust.

As Contract’s Chief Strategy Officer, Rohit will develop and integrate the strategic planning capabilities.  He will help deliver on Contract’s creative vision and partner with Rana Barua to create the best value proposition for its clients.
“Rohit has been one of the biggest strengths Contract has had over two decades. As he takes over the role of the Chief Strategy Officer across all verticals of Contract, he will partner me in fortifying client relationships and ensure the future growth of Contract”, says Rana Barua, Chief Operating Officer, Contract India.

Rohit will continue to lead Core Consulting, the marketing & strategic consulting division of Contract. As the head of the strategic planning function Rohit  has worked closely on a wide portfolio of brands including Asian Paints, Crompton Greaves, Dabur, Dominos, Godrej, HSBC, Kraft-Cadbury (Mondelez), NIIT, Shoppers Stop, Edelweiss Tokio Life Insurance, Marico, Aditya Birla Group, Prudential, Franklin Templeton, Honda, Emami, Britannia, Louis Philippe, Hypercity and ICICI Bank to name a few.