Rohit Thawani appointed to head Digital Strategy at TBWA's LA office

TBWA\Chiat\Day LA has appointed Rohit Thawani as the head of digital strategy.

Rohit is an important addition to the Digital Arts Network (DAN) team in LA, and will work with TBWA\Chiat\Day LA and DAN LA clients including Pepsi, Nissan, adidas, Google and the Grammy’s. Rohit will report to Chief Strategy Officer, Nick Barham.

Prior to joining TBWA, Rohit was a lead strategist at 72andSunny where he worked on Google Ad Arts.

Before moving out to LA, Rohit was a lifetime New Yorker. He spent three years at BBDO NY as Digital Strategy Director working with clients such as FedEx, Mars Chocolate and Lowe’s Home Improvement. Rohit also worked in digital media for five years at Mediavest, where he championed creativity in the digital space and led digital efforts for Coca-Cola’s strategic properties including the Super Bowl, American Idol, NASCAR, NBA, NCAA and the Olympics.

Rohit is a regular speaker at industry events including OMMA and Mobile Marketing Association (MMA). He is scheduled to lead a SXSW panel in 2014 entitled “Reddit, you’re doing it wrong.”

Nick Barham said: “Rohit has an obsession for technology with a grand outlook on what is possible for clients, which means he fits the DAN personality perfectly. He will bring invaluable talents to the team.”  

Rohit added: “Our industry is still in its infancy, and we're on a mission for advertising to become a little more smart, human, powerful and weird. I joined TBWA and DAN because we have the vision, tools and talent to do this. I’m looking forward to working with the team and our clients to use every bit of a brand’s ecosystem as a canvas to do something powerful, cultural and effective.”