Roku unveils premium Roku TV OLED reference design

Roku, the #1 TV streaming platform in the U.S., Canada and Mexico*, announced a new, premium Roku TV OLED TV reference design, now available to all Roku TV partners. The design offers superb picture quality, inky black levels, outstanding contrast, highly saturated colors, smooth motion, and superior viewing angles. 

This is the latest example of Roku’s dedication to working with leading TV brands to offer TVs with a best-in-class streaming experience at affordable price points. Since the first Roku TV model, 11 Roku TV reference designs have gone into production – from 2K, to 4K, to 8K, and now OLED. With some of the most value-conscious designs on the market, Roku and its partners have consistently topped industry rankings for value, reliability, and performance.

“This new OLED Roku TV reference design enables our brand partners to deliver the premium TV experience that OLED brings, including dark black levels, superb contrast and superior viewing angles, along with all the features that Roku users love,” said Tom McFarland, vice president, Business Development, Roku TV. “In addition to beautiful picture quality and our simple and easy-to-use operating system, the Roku TV program enables many of the top TV brands to offer consumers a wide variety of models and sizes to choose from.”

Launched in 2014, the Roku TV program has made the Roku OS the #1 smart TV OS sold in the U.S. (Q3 2022). Through the program, Roku provides a smart TV platform for its partners that simplifies onboarding, streaming channels, and software updates. From launch to date, Roku TV has added numerous leading TV partners while expanding internationally to nine countries, including the U.K., Mexico, Canada, Germany, Australia, Chile, Peru, and Brazil. This year Roku is set to expand its Roku TV program with the planned addition of new TV brands and new Roku TV models.