Romance the real taste of mango this summer with Tropicana Slice

This summer, Tropicana Slice is all set to quench your thirst with its refreshing new ad campaign – ‘Har ghoont ras bhara aam’. Featuring brand ambassador Katrina Kaif, the new ad campaign brings back the Bollywood diva in a refreshingly new, fresh look. Having portrayed many avatars for Tropicana Slice in the past, Katrina is all set to enchant her fans through a simple yet appealing portrayal in a campaign that celebrates the love for mango.

Over the years, Tropicana Slice has stood for mango indulgence and ‘Har ghoont ras bhara aam’ brings alive this proposition in an all new campaign this year. The film shows our avid mango-lover Katrina sitting in a beautiful outdoor café enjoying the immersive experience of having a mango. The mango juice flowing through her fingers while she bites into a Tropicana Slice bottle that is inspired by a diced mango, makes Katrina forget about the world around her, leaving onlookers mesmerised.

According to Vineet Sharma, Associate Director – Marketing, Tropicana, PepsiCo India, said, “Tropicana Slice is all about the indulgence and pure mango pleasure and has always created a powerful appeal across India. The film celebrates the immersive experience of pure mango pleasure through the creative route of a Tropicana Slice bottle inspired by a diced mango. Katrina’s new look in this film, is sure to surprise and engage our consumers and will only enhance the style quotient of having Tropicana Slice this summer.”

While speaking on the experience of working on the campaign, Katrina Kaif said, “I am very excited to be a part of this new Tropicana Slice campaign which celebrates love for mango like never before. We are all extremely excited to see the reactions of the Tropicana Slice fans. I hope everybody likes my new look and relates to my love for mangoes through this campaign.”

The campaign will unfold with a power packed 360- degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print and TV.

Since its launch in 1993, Tropicana Slice has grown to become one of the most loved mango drinks winning hearts of its consumers through campaigns like ‘Aamsutra’ and ‘Slice Swayaamvar’.

Campaign credits:
Creative agency: JWT
Chief Creative Officer: Senthil Kumar 
Executive Creative Director: Sumati Singh
AVP & Senior Creative Director: Amitav Misra
VP & National Films Head: Anupama Ahluwalia
Senior Vice President and Head, PO1 Unit: Babita Baruah
Vice President & CSD: Jaibeer Ahmed
National Planning Director: Mythili Chandrasekar
Director: Karina Taira
Production: Cutting Edge Pictures
Executive Producer: Billoo Sandhu