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Roopak Saluja on Global Effies 2016 jury

The Global Effie Awards has invited Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective&Sooperfly, to be part of the jury this year. The prestigious awards honor multinational marketing communication efforts that have proven their effectiveness in four or more countries on at least two continents.

Top global marketers will judge the Global Effie competition this year in Singapore, São Paulo, New York and London.Roopak is slated to attend Round 1 of the jury meet in Singapore on March 23.

Listed among the 2014 Campaign Asia-Pacific ‘40 Under 40’, Roopak drives The 120 Media Collective through its subsidiaries Jack in the Box Worldwide, Bang Bang Films, and Sniper. His new media company, Sooperfly, founded in 2015, most recently entered a joint venture with Vivek Law for personal finance in the online content space.

The media entrepreneur will also present a session titled “Content is King, Distribution is God!” at ADFEST 2016 in Pattaya, Thailand on March 17, 2016.

Declared as the Content Marketing Agency of the Year at Content Marketing Summit Asia 2015, The 120 Media Collective comprises subsidiary brands, Jack in the Box Worldwide, one of South Asia’s leading agency brands in the digital space; Bang Bang Films- India’s International Production Company; Sniper, which redefines commercials and content production for the digital age. The diversified content and communications group boasts of award winning work in branded content including Unilever’s BeBEAUTIFUL.in, Louis Philippe’s TheLabel.in, FabAlley’s #Unfollow campaign, The Tara Sharma Show, Puma Pimp Your Soul, and more.

Sooperfly was founded in 2015 to empower Asia's digital video ecosystem by building content brands direct-to-audiences. Its repertoire includes music, comedy, beauty, fashion, sports, education, technology, the performing arts and more.

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