Roposo appoints Anand Jha as Head of Design; Saurabh Khullar is Head of Sales

Fashion social network Roposo has strengthened its leadership ranks with the appointments of Anand Jha as Head of Design and Saurabh Khullar as Head of Sales. These appointments highlight the company’s focus on enhancing the experience it offers to its users and also underlines its commitment to expanding its nation-wide presence.

Speaking on the appointments, Roposo Co-founder Avinash Saxena, said, “Roposo has had a phenomenal growth story so far. As we prepare to helm the company into its next level of evolution, we are pleased to welcome Saurabh and Anand on board to lead the key divisions of Sales and Design. Both bring tremendous experience and dynamism along with years of rich industry experience. We are certain that their contributions to the Roposo growth narrative will be significant and that they will be a perfect synergistic match for our existing team.”

At Roposo, Anand Jha will look after the entire user interface and user experience. An alumnus of IIT Delhi with a Master’s degree in Industrial Design, Anand has worked as a mentor and guest faculty at design schools in IIT Delhi and Ambedkar University's School of Design. A design veteran with 10 years of experience in building and managing interdisciplinary teams in the product design and product strategy functions, Jha was previously associated with Delhivery, as its Senior Manager-Technology. Prior to that, he has been part of successful product launches at Siemens and General Motors amongst other renowned companies. He holds four patents in requirement engineering and interaction design and has been a research fellow at Sarai, CSDS Delhi. He has also been a practicing installation artist with solo and group exhibitions displayed in Barcelona and Basel.

Speaking on his appointment, Jha said, “I am glad to be a part of this enthusiastic and diligent team at Roposo. Design is central to Roposo and my job will be to build on the already-outstanding product. Through an enriched design offering, Roposo will be able to further establish its market leadership stance and make deeper inroads in the consumer mindscape across India. ”

Saurabh Khullar further added, “I believe that Roposo has had an exceptional growth graph given the current business climate. I’m looking forward to further enhancing its revenue model and sales numbers and contribute to the company’s upward trajectory. The team’s energy and passion for the product is truly infectious and I’m looking forward to working with them.”

With a keen interest and expertise in building and shaping businesses to create a distinct market positioning, Khullar’s prime responsibility at Roposo will be to set up monetisation channels across India for the fashion social network. His 13 years of experience across FMCG, Telecom & Digital Media in Sales & Marketing sectors will enable him to tap the potential growth areas at Roposo. He will focus on setting up advertising revenue strategies and will look at interest-based local hyper targeting systems for advertisers. Before heading the ad business for Ananda Bazar Patrika’s digital arm, he was the founder of Ideacts Innovations, a Sequoia & SVB funded internet start-up, where Khullar developed the entire ad sales structure and business from scratch into a thriving model.

As the company has been crossing one milestone after the other, with a user base of 3 million and its ever growing popularity among celebrities and enthusiasts alike, these new appointments highlight function expansion within the team. Roposo is now entering the next stage of growth and will be focusing on revenue generation along with its persistent endeavour of product development.