Rostaa launches #RostaaSeDua campaign during Ramzan

Rostaa, a flagship brand of Royal Dry Fruits Pvt Ltd which sells a wide range of assorted nuts, dried fruits berries, and much more, has launched a new campaign #RostaaSeDua. Through this initiative Rostaa will engage with its consumers on digital platforms and spread the warmth of festivities along with the message that humanity & righteousness has no religion.

The campaign has been conceptualized and executed by HOWL - The incumbent E-Comm and Digital Agency along with Bullet on Wheels, the production house behind the video.  Taking the key message of spreading happiness, goodness & compassion further, Rostaa has tied up with SMILE Foundation, which aims at Maternal and Child Health, Education, Empowerment, Vocational Training, Livelihood. Rostaa will donate a part of the profits made during the month of Ramzan to the foundation.

Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, “At Rostaa we constantly strive to spread health, happiness & wholesomeness through all our products. We started the Brand Rostaa 5 years back with the belief of giving back to the society. Our firm belief was to give India a brand which genuinely cares for the wholesome well being of people. We all deserve this, dont we? The driving factor is to be a part of our customers’ everyday life, be it festivals or just a regular day with their family and friends. However, we often forget to celebrate small acts of kindness that make our everyday special, not just for us but for everyone around. #RostaaSeDua speaks about neki (kindness/humanity) which doesn’t have any religion and we are doing our bit by partnering with Smile Foundation.”

Commenting on the campaign, Nikita Malhotra, Director Operations, HOWL, said, “It is easy to overlook that our brothers in faith are fasting all around us. We are all so de-sensitized in general to religious practices. Add to that the fact that Ramzan is to be observed in the peak summer months (March to June) till 2025. We all need to do our bit to help ease the discomfort that a hectic day in their life brings. I feel #RostaaSeDua is the perfect way to embolden this message. HOWL is privileged to have had our beautiful concept realized.”

“The campaign was launched on 28^th of May and in the last 5 days has received an overwhelming response with over 15 Lac views across platforms,” added Malhotra.  

 “This campaign is the closest to our hearts among all of what we have done so far. The fact that our timelines from Brief to launch was just 9 days says volumes about how much we enjoyed working on this campaign. The messaging behind the campaign is very strong & we believed in it from the word go.  It is a great concept and the execution approach we used is candid and slick, “said, Vikalp Chhabra, Creative Director, Bullet on Wheels.

#RostaaSeDua will be driven by the digital medium and will be spread across the 30 days of Ramzan up to Eid.

You can follow the campaign here -

YouTube – https://www.youtube.com/watch?v=vIicwHJOJ_o&t=17s

Facebook – https://www.facebook.com/WorldOfRostaa/

Twitter – https://twitter.com/WorldOfRostaa

Instagram – https://www.instagram.com/worldofrostaa/