Royal Challengers Bangalore partners with PUMA for an exclusive collection
RCB has embraced the philosophy #PlayBold which resonates both on and off the field – Global sports brand PUMA has partnered with Royal Challengers Bangalore to launch an all new bold and sporty athleisure range.
This association with high performing sports brand, PUMA is a true intersection of cricket and lifestyle. The launch of athleisure collection makes RCB the only cricket team to move beyond traditional retail merchandise into the world of GenZ, Millennial fashion wear.
This collection offers the world of GenZ and millennial an opportunity to showcase their passion for sports that has been reimagined through a fashion lens. Drawing inspiration from street art and urban graffiti, the athleisure range boasts of quirky graphics and bold colours.
This collection of apparels for men and women, including t-shirts, hoodies, caps, trackpants and footwear indeed represents the evolving brand ethos of RCB in a cutting-edge street wear, on trend lifestyle avatar which completely resonates with the vibe of Young India.
The vibe of the collection represents high paced lifestyle which carries comfortable effortless ensemble to everywhere for a very on the go easy breezy day.
The collection is available at select PUMA stores, on puma.com, RCB.com and the RCB Bar & Café.
Link to the Video of the RCB players AB de Villiers, Virat Kohli and Glenn Maxwell in a transformed avatar donning the new athleisure collection. The world has never seen them like this before.