Royal Enfield #ArtOfMotorcycling season 3

  • With more than 54,000 registrations, the third season of the #ArtOfMotorcycling saw a 3.5x increase in participation over the previous season
  • The brand installed augmented reality-powered murals as part of its Art on Street Initiative in Delhi, Chennai and Mumbai, creating experiences that surpass the usual manufacture and retail mould, to the larger community

 Royal Enfield, the world’s oldest motorcycle brand in continuous production, concluded the third edition of its community led campaign #ArtOfMotorcycling, bringing together artists from various crafts and adjacencies under one umbrella to share their common love for motorcycling. Welcoming a record number of 54,000+ registrations, the campaign witnessed 70% participation from Tier 2 and 3 cities and 90% participation from outside of Royal Enfield’s riding community, resulting in a remarkable response.

Throughout the past few weeks, artists, budding creators, students and motorcycling enthusiasts have contributed unique illustrations to this campaign. With an intent to take the love of motorcycling to the larger community, the campaign provided a platform for the artists to share inspiring stories in the form of art. Furthering its exploration and motorcycling ethos, the brand created augmented reality-powered murals as part of its Art on Street Initiative, painted across popular art districts of Mumbai, Delhi, Chennai, and extended to Tier 2 cities.

“The Art Of Motorcycling was designed to be a platform for artists and motorcycling enthusiasts. Three seasons down, it has evolved into a tremendous showcase of creative energy. This season has seen a record number of registrations and entries received, which indicates the huge future potential of this program. Royal Enfield has always been a canvas for self-expression, and The Art of Motorcycling is a great example of this community-driven phenomenon.” said Mohit Dhar Jayal, Chief Brand Officer at Royal Enfield.

The winners were hand-picked by our renowned jury members - popular artist and typographist Hanif Kureshi; a multidisciplinary autodidact visual artist Santanu Hazarika; and design stalwart, sculptor and Head of Industrial Design at Royal Enfield, S. Sivakumar

This year’s winning designs are:

1st Winner | Omkar Patil | Location: Mumbai

Inspired by the beauty and strength of the Indian woman, the illustration hopes to encourage women to embrace their unique qualities and pursue their passion with confidence.

 

 

2nd Winner | Mohammed Arbaz | Location: Bengaluru, Karnataka

Inspired by the beauty of nature, the artwork showcases the journey of a person finding their own path.

 

 

3rd Winner | Sarvesh Ravindra Keer | Location: Mumbai

Inspired by the  iconic sound of Royal Enfield’s exhaust and it’s ‘Made like a Gun’ motto, the artwork captures the true essence of the brand.

 

 

4th Winner | Prem Ahire | Location: Pune

Drawing inspiration from the freedom and sense of adventure that comes along with the joy of riding a motorcycle, the artwork is rooted in the power of discovery and creating your own path.

 

 

5th Winner |  Kishore Kumar K | Location: Chennai

Drawing inspiration from the concept of the multiverse, the artwork illustrates the creator’s love for motorcycling in a different universe.

 

 

 

Each of the top 5 winners will be awarded 1.5 Lacs each, with their artworks getting featured on Royal Enfield apparel and converted into NFTs. Two of the top 5 winners will also intern with Royal Enfield’s design team. Chosen through a poll conducted on the brand’s Instagram page, @royalenfieldKayrunesh Singh has won the rider’s choice award.

Following the huge success of season 3, Royal Enfield promises to bring something even bigger and better next year. The brand aims to take the campaign global, bringing together artists, students and creators from top international schools, providing them with a platform to showcase their work globally and a chance to learn from world renowned Jury members. Until then,  keep an eye out for the products with the winning designs on the Royal Enfield apparel.

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