RR Kabel launches the #FireSeJyaadaJaanleva with Akshay Kumar

RR Kabel, part of a USD 850+ million conglomerate, RR Global, and a pioneer in the wires and cables industry in India has recently launched their second TVC campaign featuring Akshay Kumar across TV channels. The campaign was launched to raise awareness around the importance of using quality wires which ensures safety during a fire breakout. The film has been released on TV and social media platforms like YouTube, Facebook, Twitter, Instagram, and Linkedin.

The video highlights how every house is just a four-walled structure that we build with our hopes and dreams. Yet, we never focus on the quality of wires that goes behind the walls of our homes. Featuring RR Kabel’s FIREX LS0H (Low Smoke Zero Halogen), the TVC spreads awareness about the importance of choosing the right wires for the safety of our homes. In any short circuit, fire is fatal but more than that the black toxic smoke that emits from the regular PVC wires can prove to be a lethal killer.

Commenting on the TVC, Mrs. Kirti Kabra, Director, RR Kabel Limited said, “Our aim is to create awareness about the importance of choosing the right quality wires for your homes. With this campaign, we are trying to break the myth that fire is a lethal killer during an outbreak. Rather it is the toxic smoke emitted during the fire outbreak that leads to loss of life. At RR Kabel, we have always focused on safety with our products and we continue to do so by bringing innovation in our wires and cables’ technology.”

The new TVC resonates with the brand’s proposition ‘Akalmand Bano Sahi Chuno’ by urging to audiences to be wise in choosing quality cables for their homes keeping in mind the safety of their families.

The video will be showcased across all major TV channels in multiple languages and across RR Kabel’s social media channels including Facebook, Twitter, LinkedIn, etc., and is accompanied by various social media activities.