Rs 180 crore discount sought by Star India from BCCI

On January 9, 2023, an Apex Council meeting was held by the Board of Control for Cricket in India (BCCI), in order to discuss the value of Star Sports rights. Ed-tech platform BYJU’s appeal to exit from being a sponsor of the Indian team’s jersey was the key point of discussion of the meeting. According to the media reports, at the moment when the final decisions on both these issues are postponed till further notice, the board may come into an agreement with the two stakeholders.

The Star deal is worth more than Rs 180 crore in the fee structure of international games, with BCCI and Star contradicting over the appropriateness of the original Media Rights Agreement (MRA). In addition it is about a delayed series against South Africa where the BCCI is wanting the implementation of the current rate with Star insisting on the old rates to be applied.

According to the five-year MRA, which was signed in the year 2018, the all inclusive worth of an international game was around Rs 60 crore per match on an average, however in the fine print, Star was necessitated to pay Rs 46 crore per game in the first year, Rs 47 crore in the second year, Rs 46.5 crore in the third year, Rs 77.4 crore in the fourth year, and Rs 78.9 crore in the fifth and final year.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing