RSH Global assigns its media mandate to Madison

RSH Global, a leading Indian skincare company, today announced that it has appointed Madison Media as the Media Agency of Record (AOR) for their flagship brand ‘Joy’ and their men’s grooming brand ‘X-Men’. The account was awarded to them following a multi-agency pitch. Madison Media will be responsible for the entire media mandate, including print, television, radio, outdoor and digital.

Joy Personal Care offers quality skincare products at an affordable price point with key markets in the Hindi heartland. They are also in the process of sprucing up new markets starting with West Bengal and Maharashtra.

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The brand recently signed on Kriti Sanon as the brand ambassador for its facewash category and unveiled their new campaign for their Lemon & Charcoal Facewash.

On awarding the media mandate to Madison, Sunil Agarwal, Chairman, RSH Global Private Limited, said, “I welcome Sam, Vikram and the entire Madison team for partnering with us to handle our media & digital mandate. I’ve been very impressed with the kind of work they’ve done for many Indian brands over the last two decades and I’m confident they’ll play an instrumental role in the rapid growth of the brand and the business.”  

Poulomi Roy, Chief Marketing Officer, RSH Global Private Limited, added here, “We are happy to have Madison as a partner in our journey to strengthen our position in key markets and explore new geographies. We are confident that with the ever-changing media scenario, Madison with their experience and in-depth understanding of the consumers of our country will be able to develop a robust media & digital strategy for our brand and add momentum to all our marketing initiatives.”

Reacting to the win, Sam Balsara, Chairman, Madison World, said, “I am super excited to partner with RSH Global, an ambitious personal care company operating successfully in the tough personal care segment with ambitious plans to help them meet their growing ambition, with Madison’s experience and expertise.”

Vikram Sakhuja, Group CEO Media & OOH, Madison Media, said “It’s a big win for Madison coming out of Kolkata. RSH Global is expanding its business and we’re happy to be their choice when it comes to their media agency. Looking forward to a growth-filled partnership.”