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Rubix Data Sciences appoints Pitchfork Partners as Strategic CI

Rubix Data Sciences, a leading technology- and analytics-based B2B risk management and monitoring platform, has appointed Pitchfork Partners Strategic Consulting LLP as advisor for communication strategies. 

Rubix was launched in 2018 by highly experienced risk professionals. The Rubix platform and its suite of risk scores, reports, products and services are based on an extensive database of structured and unstructured data aggregated from over 120 sources, customised predictive analytics and proprietary technology.

In May 2021, Rubix raised Rs 6.2 crore in its second round of funding, which saw participation from institutional investor Cactus Venture Partners, family offices and high net worth individuals. The funds will enable the company to enhance the technology and analytics capabilities of the Rubix Automated Risk Management and Monitoring System (ARMS) platform.

Pitchfork Partners will spearhead strategic communication for Rubix through insight-based analytics to support growth and strengthen its brand narrative.

Mohan Ramaswamy, Co-Founder and CEO, Rubix Data Sciences, said: “Rubix plays a key role in managing and mitigating B2B credit, supplier and compliance risk in today’s volatile business environment.  Our aim is to help corporates, banks, credit insurers, NBFCs, Fintechs and SMEs in assessing and monitoring the financial risk of their customers, distributors, dealers, suppliers, borrowers, policyholders and other counterparties in India and overseas. We are pleased to find a partner that shares our passion for this journey. Pitchfork Partners’ expertise will play a crucial role in realising our communication agenda.”

Jaideep Shergill, Co-founder, Pitchfork Partners, added: “We are thrilled to partner with Rubix Data Sciences. We understand the dynamism and the communication requirement of the changing business sector in India. It’s a great opportunity for us to partner with Rubix and be part of its exciting journey.”


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