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Runwal Group unveils its new brand identity!

Runwal Group, one of the fast-growing players in the Real Estate space, today announced a new logo and philosophy for the brand to further strengthen its relationship with customers. Being one of the most trusted names in building and retail for millions of customers across India, Runwal is well aware of their needs and requirements. Founded in 1978, Runwal Group has steadily built a brand that signifies the best in customer service and has always had a customer centric philosophy. The group has the largest Retail Chain in Mumbai with over 2 million sq.ft. of GLA & footfalls of 2.5 million in a month. It owns & manages over 4 Malls in Mumbai, including R City , Mumbai's Biggest Mall at 1.2 mn sqft at L.B.S marg, Ghatkopar, Off Powai & R Mall, Mulund , Mulunds first & most prestigious mall to date. With the new identity, which is all about putting the customer first and above all, reflects the values of modern India and the company is all set to position itself as a customer-centric dynamic brand.

The Group's visionary founder & Chairman - Subhash .S. Runwal. has always maintained that for the customer comes first. This is a philosophy that has percolated not just in residential apartments, but also in offices & Retail Malls. Runwal Group has been the first Group to launch R SQUARE offices in Mulund with facilities like CRECHE, CAFÉ, Emergency Medical Services & on Call Taxi Services.

In R City, Mumbai's Biggest Mall at 1.2 mn sqft , it is the only mall with over 500 brands to choose from and the only Mall to have all the major departmental chains in one roof ' Shoppers Stop, Marks & Spencers, Westside, Lifestyle. Thus, R city becomes a one stop Destination mall for all needs of customers' with 300 + stores, Mumbai's Biggest Multiplex with 9 screens and Mumbai's Biggest Food Court.

Vvikas Aroraa, Director- Marketing, RUNWAL GROUP, says "Before we think of blueprints or architect plans, we first think of the customer's needs and that has always been the philosophy for the group". A philosophy that makes R CITY the only Mall in Mumbai to have an open Recreational Ground , in the centre of the mall with open spaces , landscaped gardens & water fountains , surrounded by dozens of cafÃ's, so if a customer feels like stepping out from the air-conditioned mall, he can relax in the sun . R CITY, will also be the first Mall in INDIA and the only one in Mumbai to have KIDZANIA, the global no 1 kids wonderful experiential edutainment format, present in Japan, Dubai, Europe. Thus, Runwal Group has put in all efforts to make its malls, like R CITY, R MALL (Mulund & Thane), designed along customer's needs.

Explaining the rational & evolution of the new positioning, Aroraa says "In today's day when customers are becoming more demanding & most organizations are becoming customer centric, the RUNWAL GROUP has always had the customer at its heart. So, we decided to evolve our positioning to take our philosophy to the next level. Most brands & organizations have a transactional relationship with the consumer supported by sketchy CRM databases used mostly for email marketing. However, we decided that the RUNWAL GROUP will stand for commitment & a lifelong relationship with the consumer. Hence the new Positioning WITH YOU , ALWAYS, with the 3 dots signifying a relationship that continues on & does not end in a full stop."

He further added, "The new brand philosophy has been launched with a vision that Real Estate Companies of the future will have to operate in radically different environments. The key differentiator will be the success shared with people-customers and employees and our new philosophy will underline our commitment towards them. The new look will reinforce the trust and equity in consumer's minds and reaffirm the credibility of the brand. Our new brand philosophy signifies the groups moving into the next level with a fresh and contemporary thinking"

The new look will flow across products, packaging, signage and all communication. As a part of Runwal's promotion strategy, it plans to roll out a comprehensive campaign across the media spectrum. This will comprise both ATL (above-the-line) and BTL (below-the-line) activities. ATL activities will include ' print media with all major dailies, magazines, business, trade and general interest media. Providing additional support would be the outdoor campaign. While BTL activities will consist of road shows along with other interesting initiatives to promote the new brand identity.

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