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Rupeek Clocks $1bn Disbursal Arr; Becomes First Ever Fintech

Rupeek, India’s leading asset-backed digital lending platform announced that it has doubled its gold loan disbursals in December 2021 compared to 2020. It has recorded a mammoth annual disbursement run rate of $1billion in December 2021, making Rupeek the first ever asset-backed lending company to achieve this milestone in the fintech space. Despite the headwinds faced by the gold loan industry due to the decline in gold prices through 2021, Rupeek has demonstrated resilience with strong growth and continues to disrupt the category with its unique tech-led doorstep model and seamless integration with multiple lending partners, thereby driving efficiency in lowering its operational expenses.

With a strong commitment to building India’s first ever technology led gold monetisation (GoMon) infrastructure, Rupeek is well poised to double-down its growth momentum and establish itself as a ‘GoldTech’ player in India. At the recently concluded ‘Rupeek for India’ thought leadership event, the company showcased their upcoming lineup of disruptive products aimed at monetising India’s $2trillion worth gold assets. After witnessing the tech-led doorstep model’s unparalleled growth, these new products currently in the pilot stage, will be the next big game changers and strong growth drivers for Rupeek in 2022.

In a price competitive market, Rupeek’s focus on technology and product innovation; and its customer-first approach has helped it establish itself as a brand which is not just transformative and relatable to the modern consumer, but a brand with the best functional proposition as well and unlock growth opportunities. With an aim to further democratise access to secured credit, Rupeek plans to grow aggressively in 2022 and expand its lender partner network from 4 to 10+, and it’s city footprint from 35+ to 120+ cities.

Sumit Maniyar, Founder and CEO, Rupeek said, “We are grateful for the support received from customers, investors and employees, and for believing in us and showing their commitment during the most challenging times. Rupeek is the first brand that has digitised the entire process of obtaining secured credit against gold holdings, allowing users to get instant credit from the comfort of their homes. Our aim is to set the foundation for tech-led gold monetisation in the country through unique, industry-first innovations and further, unlock growth and credit for a billion Indians.” 

Being a digital lending platform, Rupeek is uniquely positioned to achieve the above, through the integration with large banks and its position as a consumer-first, tech-led brand, that simplifies all things gold. Recently, Rupeek raised a $34 million round of funding that was led by Lightbox and existing investors. The RainMaker Group acted as the sole advisor to the Company during this process.

Prashant Mehta, Partner at Lightbox said, “Sumit and the strong leadership team at Rupeek are at the forefront of product and technology innovation for gold based digital financial products. Rupeek is targeting a massive $2 trillion opportunity, democratizing access to cheap capital and fueling India’s economy. This latest round of funding will be used to significantly scale and build India’s largest digital asset backed fintech platform”

In an environment where the quantum of funds raised garner more attention than consumer growth metrics, Rupeek’s growth first mindset helps them stay on course while exploring opportunities to raise sufficient capital and capitalise on forward-looking growth. It truly wants to create a modern day GoldTech brand that commits to solve India’s credit pain points, thereby unlocking growth for all.


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