Rustomjee Urbania Flaunts one-of-its-kind In-Metro Branding
Real estate player Rustomjee has used floor graphics and other innovations inside the rakes of a Mumbai Metro train, handled by Times OOH set to depict the amenities available at the Rustomjee Urbania Township. The creatives give the commuters a sense of facilities at the township, such as, library, swimming pool, green stretches, basketball court, among others.
This is for the first time that a floor wrap has been executed in an entire Mumbai Metro Train, giving a complete brand experience to the commuters.
The branding has been done on Train no. 8 that runs between Versova and Ghatkopar. The innovative floor wrap has been designed in such a way that each compartment has a different look - swimming pool, mini golf course, basketball court and football field. The walls too complement the effect and display pictures that highlight the concept of living in large, green, open spaces where 'childhood's available' for every child who lives there.
The train runs the from 5.30AM to 11.30PM, in that duration the train completes 25 rounds of the circuit. This unique initiative is up and running for a period of 55 days.
Percy S. Chowdhry, Director, Rustomjee Group, said of the initiative, "We at Rustomjee are indeed proud to present this initiative on the Mumbai Metro. The Metro is a much-needed infrastructure in our city and marks a step towards further progress. Rustomjee also strives to innovate and improve the lifestyle experience for the residents of all our projects. The In-Metro branding is our way of bringing the township experience to the commuters of the Mumbai Metro."