RVCJ & MX Player collaborate with Edukemy for UPSC Aspirants

Every year, a large chunk of India’s youth appear for the ‘Civil Services Examination (CSE)’ conducted by ‘The Union Public Commission (UPSC)’. Many among them pass the tests and move forward in their careers whereas many fail to achieve the desired result and start preparing themselves once again for the next year's exams.

Exploring the struggles of UPSC aspirants, digital media company RVCJ along with entertainment super app MX Player have collaborated with Edukemy - an online learning platform to create an engaging short film that highlights how Edukemy understands the needs of UPSC Aspirants and enables them to achieve their dream with their focus on quality education and personalized learning experience.

This engaging content, developed by RVCJ is a 15 minutes and 36 seconds video that portrays the life of a UPSC aspirant which will be published on the digital media page of RVCJ and MX Player as well.

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Speaking about this branded content initiative, Mr. Chandrahas Panigrahi, CEO and Co-Founder, Edukemy, said, “We are delighted to partner with MX Player and RVCJ Media for this video titled "Struggles of a UPSC Aspirant". At Edukemy, we diligently focus on offering students an array of courses to ensure uninterrupted learning by maximizing their potential and helping them achieve success. We also give great attention to specially curated content and live classes with expert faculty to enhance the learning experience for our students thus helping them pursue their dreams".

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Shahid Javed Ansari, CEO and CO- Founder RVCJ Media said, “We are glad, that we could collaborate with a virtual education platform like Edukemy. I hope the video brought up will be successful in reaching all the UPSC aspirants preparing themselves for the upcoming exams. Would like to appreciate the efforts put in by Edukemy in helping the aspirants. This was a great collaboration. Also huge thanks to MX Player for partnering with us and supporting us in the project. It was an absolute pleasure to work with both the organization. Looking forward to work them again in the future".

Pankaj Malani, Head of Brand Partnerships at MX Player concluded saying, “We offer our clients seamless integrations that not only meet their business needs and objectives but also keep audiences engaged and entertained throughout the narrative. MX Player caters to a wide and diverse set of viewers across India and with this film, I am sure that Edukemy’s immersive and personalized learning experience will reach future UPSC aspirants who dream to further their career in civil services.”

The short film depicts situations in the life of the protagonist – Aditya (Played by Badri Chavan), who has been born and brought up in a family of civil servants/ government employees and since the very beginning of his life, the idea of him becoming a UPSC aspirant has been instilled in him. In the course of the film, Suraj learns about Edukemy through a friend who has succeeded in the exam, and he realizes that attempting the exam without a clear approach and guidance amounts to nothing. Real, relatable and relevant to millions of Indians, this film follows the situations in his life as he attempts to crack the UPSC examination to keep the family legacy going.



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