S4 Capital acquires tech services group Zemoga

Martin Sorrell's S4 Capital (SFOR.L) has struck a deal to buy Zemoga, a technology services company that provides a new route for the rapidly growing digital advertising group to win work from multinational clients.Sorrell, the founder of WPP (WPP.L), has turned S4 into a $6 billion company in the three years since it launched, by acquiring businesses to combine data with digital content.

A digital transformation group, Zemoga provides product design, engineering and delivery services to clients including Bridgestone, Sony, Roku and Morningstar. Zemoga was founded in 2002 in colombia, and it employs technology specialists across the United States to help clients digitise their internal and customer-facing operations. 

Zemoga would help S4 Capital take a significant step towards building a third practice area around technology services, said Martin Sorrell. Entry into the technology services sector through Zemoga gives us the full capability to talk to the Chief Technology.